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DOG FOOD LOGIC - MAKING SMART DECISIONS FOR YOUR DOG IN AN AGE OF TOO MANY CHOICES
by Linda Case, MS (See other books by author)


Publisher: Dogwise Publishing
Edition:
2014 Paperback, 248 pages

ISBN: 9781617811388
Item: DN332
Ships the next business day.

Click here to get the Ebook version

Summary: Confused by too many choices and too much hype when it comes to choosing a food for your dog? Learn how to distinguish between evidence-based information and marketing smoke and mirrors when reading labels. In-depth information for caring dog parents.

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Expanded Description:

Winner of the DWAA Maxwell Award for 2014, Health and General Care Award

Choosing the right dog food in a world with too many choices
Walking down the dog food aisle in a pet supply superstore can present you with an overwhelming number of choices. Reading about dog food on the internet can make your head spin with so many opinions and stories. And judging the content that you find on dog food packaging can be confusing and misleading. How can the average dog owner make an informed choice in accordance with her dog’s age, size and condition? In her latest book, author Linda Case describes how to make logical, evidence-based decisions for what to feed your dog amid all the options available.

You will learn
• How pet food marketers appeal to your emotions to persuade you to buy a particular type of dog food.
• To distinguish between scientific, evidence-based information and the anecdotal evidence which is so pervasive—and often misleading—in the dog food arena.
• Is there a scientific basis for dog foods designed specifically for puppies, senior dogs, canine athletes—even various breeds of dogs?
• How to read and evaluate all of the material included on a typical package of dog food from the ingredients and label claims (“Natural,” “Anti-Oxidant,” “Low Fat”), to the Nutrient Analysis and Nutritional Adequacy statements.
• How to avoid choice paralysis and the cognitive traps that can interfere with clear decision making.

What experts are saying about Dog Food Logic
Pet food is like a religion for many—but now those strong emotional ties can be backed up with fact. Linda Case separates fact from fiction, explains the complex terms and offers a guide to pet nutrition in simple to comprehend language. Unlike other books on this topic, there is no agenda here—except to present facts and then allow pet owners to make their own logical conclusions, letting the kibble drop where it may.
Steve Dale, CABC, columnist Tribune Content Agency; radio host Black Dog Radio Productions and WGN Radio (Chicago); contributing editor USA Weekend; special correspondent Cat Fancy; author Good Cat!

Dog Food Logic is the indispensable guide to the science behind canine nutrition that will help us to make wise, well-informed choices about how and what we feed our dogs. It takes the fear out of trying to understand proper nutrition and will empower us to determine what is best for the health of our dogs.
Claudia Kawczynska, Founder and Editor-in-chief of The Bark

Don’t read this book if you want someone to tell you what to feed your dog. This is a book for people who want to learn, in a reasoned and thoughtful way, how to figure it out for themselves. Dog Food Logic goes way beyond the usual textbook list of nutritional requirements to cover the pet food industry in all its glory: the history, the business, the marketing, and best of all, the science. Case deftly navigates the most controversial topics in pet food and presents the big picture without interjecting judgment about what approach is best. There’s something here for everyone: pet care professionals and dog lovers alike will learn something new from this informative, easy to read, and well researched book.
Jessica Vogelsang, DVM, CVJ, author, speaker, and CEO of Pawcurious Media

Linda Case is the owner of AutumnGold Consulting and Dog Training Center in Mahomet, Illinois where she lives with her four dogs and husband Mike. She is the author of Canine and Feline Nutrition as well as three other books and numerous publications on nutrition for dogs and cats.

Click here to view an excerpt.



What reviewers are saying...

Scientific American
If you are expecting a dry read on dog nutrition and diet, you've come to the wrong place. Dog Food Logic is a page turner, jam-packed with real-world examples that you can easily relate to. Case unpacks label claims, fad diets and the wonderfully persuasive field of pet food marketing. What does it mean when a food is ‘recommended by veterinarians or breeders?’ Who is Chef Michael, and should you trust him? And who’s keeping our dog food safe? ... Case shares existing research on companion animal nutrition and well-being, in a style that is highly palatable (final pun). By the time you reach the appendices, you’ll gladly pore through the table of essential and nonessential amino acids for dogs (Appendix 2), get out your calculator to determine your dog’s daily energy needs (Appendix 3), and who doesn't love a good dog food choice flow chart (Appendix 5)?
Julie Hecht

Midwest Book Review
It is incumbent upon all dog owners to provide their canine companions with balanced and nutritious dog food. Because most dog owners acquire their dog food from supermarket shelves, they are confronted with a wide variety of brands and types. “Dog Food Logic: Making Smart Decisions for Your Dog in an Age of Too Many Choices” by Linda P. Case is a 248 page compendium that will provide dog owners with a complete understanding of what dog food marketers do to influence dog owners, how to read dog food ingredients and label information, and most of all, how to determine what your particular canine companion would require in his or her food dish! Informed, informative, and thoroughly ‘user friendly’ throughout, “Dog Food Logic: Making Smart Decisions for Your Dog in an Age of Too Many Choices” is highly recommended for personal and community library Pets/Wildlife reference collections.
James A. Cox, Editor-in-Chief


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Think you know?!, February 12, 2016
Reviewer: Patrick Steele
As a pet trainer and an employee of a pet supply store I too was filled with many beliefs and ideas about nutrition for our beloved dogs. Little did I know just how misinformed I was about dog food and nutrition until I chose to buy and read this outstanding book.

Filled with scientific evidence, this book sets out to set straight the misconceptions about dog nutrition, packaging, etc. The key element and wording is scientific evidence, not simply 'he/she knows lots about dogs', 'they say......', or even the ever popular 'I heard....', and 'The store employee said..... They must know.'.

This is a truly a wise investment for anyone choosing to educate themselves on truths of what a dog needs in terms of nutrition and food, rather than simply guessing or just taking someone's word because they must know what they're talking about. I have even begun telling my clients about this book so they too can choose wisely for themselves and for their beloved pets.
 
Couldn't put this book down, March 19, 2014
Reviewer: Nicky Senior
Dog Food Logic: A superb book. Confirmed my suspicions, enlightened my ignorance and entertained me too. A wonderfully readable book. The only part I found missing, was sugar content in treats/kibble coating. I understand that the WHO has at last agreed to differentiate complex carbohydrates from sugars and hope dog food manufacturers will follow?
Oh, hang on a moment. I am only going from anecdotal evidence. Do I know that sugar is in my dogs’ treats?
Thanks Linda. Will make some enquiries
Back to serious now. This book will help you think critically when choosing food and not be fooled by the Adverts.
 

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