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HOW TO MARKET YOUR DOG TRAINING BUSINESS
by Lisa Wilson (See other books by author)
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Publisher: Dog Trainers Marketing Resource Center
Edition: 1997 Spiral, 112 pages
Item: DTO194
Ships the next business day.
Summary: Want to increase your business and profit? Here's a definitive guide that will be indispensable for dog trainers or any animal-related business owner!
| Price: $39.95 |
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Expanded Description:
The definitive guide for all dog trainers who want to increase business and profits! The proven techniques will help you to promote your business and reap the benefits of effective marketing. Written by a 15-year veteran of public relations and marketing, and owner of a successful dog training business, this invaluable book not only shares proven marketing techniques, but also explains HOW to complete each step. It includes worksheets as well as samples that can be easily adapted to any dog training business. This is one book that should be in every dog trainer’s library!
Highlights Include:
* The marketing plan
* Overview of marketing and demographics of dog owners
* Media relations: Getting FREE advertisement for your business
* How to write a news release
* Paid advertising to the consumer
* How to get referrals & word of mouth advertising
* The top 10 businesses to market to and how to reach them
* The free consultation—how to get a paying client out of it
* Closing the sale—how to read the customer & sell your service
* Effective letters and direct mail
* Promoting your business at special events
* Specific tips for mobile trainers
* And much more. . .!
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Dig In
| Back Cover
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Table Of Contents
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Chapter 1, Page 1
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See all 4 Pages.
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