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Dear Dogwise Customer,
We normally don't send out more than one email update a week, but one of our newly published books actually arrived a couple days early (for once!) and we did not want to wait a whole week before telling you about it! So we are taking advantage of this opportunity to announce the latest from Dogwise Publishing: How to Run a Dog Business - Putting Your Career Where Your Heart Is by Veronica Boutelle.
As many of you may know from her seminars and articles in the APDT Chronicle of the Dog, Veronica is the leading business consultant to dog trainers, sitters, walkers, and daycare operators. Now she has put it all together in this great new book that will help you with the business end of the leash, the part that so many would-be dog pros find so difficult. As Veronica says, if you want to work with dogs and be your own boss, you cannot be successful in your chosen career unless you learn how to run a business. And running a business takes a distinct set of skills and systems that you probably never were much interested in while you were so busy building up your dog knowledge. Its all here - business organization and legalities, marketing, pricing, policies, employees, case studies - in a format that a business novice can absorb.
Some of you may have experienced problems with our credit card processing system last night - problems like this occur very rarely (thank goodness) - but just our luck it happened only a few hours after the release of the new Jean Donaldson DVD Perfect Paws In Five Days. We apologize for any inconvenience you might have experienced. While it was a random breakdown, we are telling ourselves that it was because of all the people trying to order the DVD last night! If the response over the first 24 hours is any indication, this may be the best selling DVD we have ever carried.
Thanks from all of us at Dogwise.
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Your friends at Dogwise
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