We are very pleased to have a second book now in stock from popular British trainer Kay Laurence: Teaching With Reinforcement. You may be thinking, do we really need another book on reinforcement? Doesn't everyone train using different kinds of reinforcement these days? Well, if you watch people interact with their dogs closely, it is still evident that people frequently reinforce behaviors that they don't mean to, or reinforce the wrong behavior, or don't reinforce behaviors that they want to strengthen. Just go to a dog park or even a dog show and watch closely! Kay Laurence's new book will help you fine-tune your reinforcement skills to make sure you are actually strengthening behaviors you want your dog to learn.

Staying on the reinforcement thread here, sometimes the concepts are easier to learn and understand if you approach it from a different background, i.e., not just dogs. Ted Turner's classic DVD seminar set that contains behavior shaping, the fundamentals of training, proactive behavior management, and problem behaviors is largely about reinforcing, and in this case reinforcing animals other than dogs who are not easily handled (think killer whales)! So if you really want to focus on the concept of reinforcment, spend a few hours watching this fascinating DVD from the man who many modern dog trainers put in "guru" status. Our "DVD of the Week," discounted 20% to $23.96 until the 14th of October.

Nice to see that popular trainer and TV host Victoria Schade has moved into the book world (here DVD New Puppy! Now What? was an award winner) with Bonding With Your Dog. Focus here is on establishing the right kind of relationship based on trust with your dog (you don't have to be a pack leader) so that you can get the most out of your training.

Our product feature this week is the MegaLast Megabone. Mega strong, mega bouncy, mega fun! These bright color rubber dog bones are fun indoors or out! Megalast dog toys are made from a new super tough, durable material called megalastomer... and it floats! When your dog is done with his toy, the megalastomer is recyclable. Made in the USA in a solar powered facility.

Reminder- Kyra Sundance is currently on the Dogwise Forums to discuss and answer questions about her best selling books and DVD. Drop in and check out what is happening.

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