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Weekly Update from Dogwise: End of the Line for Breed Books

Dear Dogwise Customer,

As we have mentioned from time to time in these newsletters, we have been observing a steady decline in the demand for breed books. The reasons are pretty obvious: a dramatic decline in purebred dog registrations with the AKC; fewer dogs being shown for conformation at dog shows; and the growing ease of getting information on specific breeds of dogs on the Internet. Its finally reached a point where we have had to make the painful decision to dramatically reduce our breed book inventory - books that continue to just sit on our shelves are doing no one any good. Even though we know this is the right decision, it is sad for us in that there would be no Dogwise today if twenty plus years ago we had not been able to go to dog shows and sell dozens and dozens of breed books each week. It was breed books back then - even more so than training books - that provided us with enough revenue to build the company you see today.

So here is our plan going forward. Starting now, we are going to reduce prices on all breed books by 40%. We also have a large number of scuffed books from our dog show booth marked down for additional savings - you can find these on the Bargain/Clearance books section of the web site. We are also continuing to offer AKC Breed DVDS, originally priced at $24.95 for the clearance price of $7.98. Once these items are sold out we do not anticipate that we will reorder them. We will, however, try to special order any breed book for you in the future at full retail prices if we can get them. To request a special order, either Email or call us at 800-776-2665.

With the Holiday season fast approaching, spending time with family and friends is very important. This week, our featured products are some great games that everyone can enjoy... even the dog! Muttheads is the card game that humans and dogs play together, Do You Mind is an interactive game for people and their canines, and Out of the Box Dog Training Activity Card Game is a great way to enhance real-world canine manners and your everyday relationship with your dog.

Newest books & products:
  • My Dog is Deaf - But Lives Life to the Full by Jennifer Willms. This invaluable book will sympathetically help owners of deaf and hard-of-hearing dogs not just to accept their loyal companions for what they are, but also explain how, with love and careful thought, they and their dog can get the maximum out of life, having fun and establishing an even closer bond as they help each other find new or adapted ways to live together.
  • Going Home - Finding Peace When Pets Die by Jon Katz. A truly thoughtful and comforting lifeline thrown to all that are drowning in grief over the loss of a canine companion. Katz addresses the difficult but necessary topic of saying goodbye to a devoted companion, and offers comfort, wisdom, and a way forward from sorrow to acceptance.
  • Batting 1000 DVD - 2 Day Seminar (Behavior Adjustment Training for Reactivity) by Grisha Stewart. This two-day seminar on Behavior Adjustment Training, filmed in Chicago, will give you an in-depth look at how to use BAT for fearful, aggressive, or frustrated dogs. It covers body language, how to arrange set-ups, variations, sudden environmental contrast, fighting within the home, how to use BAT on a walk, tips on fence-fighting, and preventative use of BAT with puppies and new dogs.
Thanks from all us at Dogwise.

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If at anytime you do not wish to be on our update service, please REPLY to this note with "No Mail" and include the email address at which you received this message. Or if you prefer, call us at 800-776-2665 from 8am to 4pm PST and we will gladly process your request.

 

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