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Dogwise.com

Weekly Update: Trends for 2016

Dear !*FIRSTNAME*!,

Toward the end of each year we take some time to analyze current sales trends. Not only does it help us manage our inventory and publishing plans better, but it indicates what is going on with dog trainers and dog enthusiasts. We think you might find some of what we are seeing in the sales numbers interesting:

  • The basics are still important. While training theories and methods have become much more sophisticated in recent years, doing the basics right can sure make it easier with your dogs. Accordingly, sales remain strong for good books and DVDs on socialization. Jane Killion's DVD entitled Puppy Culture - The Powerful First 12 Weeks have remained strong every since its release in 2014. Books that deal with key foundations behaviors remain must-reads: Denise Fenzi's Beyond the Back Yard - Train Your Dog to Listen Anytime, Anywhere (attention); Leslie Nelson's Reliable Recall Booklet or DVD (strong recall behavior) are two good examples.
  • Understanding body language is key. Body language books and DVDs (click here for our complete selection) continue to dot our best seller lists, even for works that have been around for years such as: On Talking Terms With Dogs (Book or DVD) by Turid Rugaas; Canine Body Language by Brenda Aloff; and Canine Behavior - A Photo Illustrated Guide by Barbara Handelman. Not only are these books interesting in their own right, but they are essentially prerequisites for being able to undertake working with reactive or aggressive dogs utilizing the protocols recommended by authors such as Grisha Stewart in her Behavior Adjustment Training 2.0 and Pat Miller in her Beware of the Dog.
  • If it works with people, it might work for dogs! As you probably know, one of the all-time best selling books for dog trainers - Don't Shoot the Dog by Karen Pryor - was written principally to help shape and change behavior of people only to find that reinforcement training could be applied as well to dogs. We are now seeing a wide range of books come out that takes work done originally with or for humans and apply it to dogs. Do As I Do by Claudia Fugazza applies how social learning can be used to teach certain behaviors to dogs. Terry Ryan's new Gamify Your Dog Training applies what has been found to work with teaching humans in classroom situations to dog training classes. Even matters that affect human health are now being related o dogs: Eileen Anderson's Remember Me? deals with memory loss and dementia while Jean Dodds and Diana Dunetz's best selling Canine Nutrigenomics shows how many of the health benefits from eating right can apply to both dogs and people.
  • Other noteworthy trends. We are very pleased that people are trying hard to separate fact from fiction when it comes to dogs, which is not always easy to do nowadays. A tip of the cap here to Linda Case who does this with her Dog Food Logic, Beware the Straw Man and Only Have Eyes for You. While breed books have almost died out due to the internet, training and management books by breed type/group are still in demand. We publish three books by Dawn Antoniak Mitchell including her latest called Teach Your Herding to be a Great Companion Dog. And 2016 brought us new books by two of our favorite authors: How Dogs Work and What Is a Dog by Ray Coppinger; and Being a Dog - Following the Dog Into a World of Smell by Alexandra Horowitz.

Christmas 2016 Shipping Deadline: Bad weather and other delays can slow down shipping! We cannot guarantee that standard ground shipping will arrive by Christmas. If you order by the end of the day on December 14th, there is a very good chance you will have them December 23rd. If you want to make sure your order will arrive by Christmas, please call us and we can ship UPS expedited with guaranteed delivery by Christmas.



Newest books & products:

Whistle Marker by Ken McCort. This Whistle Marker allows trainers to identify correct behaviors with the animals they are training while keeping their hands free. Although Ken McCort has used clickers and other devices for many years as conditioned reinforcers, He finds the whistle he developed to be a superior training tool.

Agility for Starters: From Zero to Hero in 101 Exercises by Connie Sellers. Agility is the fastest growing dog sport and is undoubtedly tremendous fun for both dog and handler! To get to the top takes a huge amount of time, effort and training, so where do you begin if you are thinking about taking up this fast and furious sport with your four legged friend?

Your Labrador Retriever Puppy: Month By Month by Terry Albert, Debra Eldredge, Don and Barbara Ironside. Your little Labrador Retriever puppy won't be little for long! Before you know it, he'll reach full size, and between now and then, he'll go through many physical and psychological changes. How you respond to those changes has a big impact on the dog he becomes. This book guides you through each of those changes, month by month.


Thanks so much for your support this year for Dogwise.

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