Get ahead of your competition—and stay there
Setting up and running a successful dog-related business is an achievement in itself, but building a business with staying power that can succeed over the long run is the ultimate test for a dog pro. dogTEC's Veronica Boutelle and Rikke Jorgenson new book will help guide you as you work to build your dog business, whether you are a trainer, a dog walker, a dog sitter, or a daycare owner. Of special interest to many of you dog pros will be the up to date information on the latest in marketing technologies and techniques as well as how to manage your business during economic downturns.
• How to develop your business for long-term financial security and personal fulfillment.
• How you can become more comfortable and effective at selling your services.
• What the smartest, easiest, least expensive ways to market yourself are. Should Google Adwords, Facebook, and Twitter be part of your marketing plan?
• How to level out the scheduling-and-revenue roller coaster of seasonal fluctuations.
In straightforward language, sprinkled throughout with humor, Veronica and Rikke show you how to make choices that are right for you in an ever more competitive market A truly great resource for dog pros.
What dog trainers are saying about Minding Your Dog Business
Veronica and Rikke hit the bull’s-eye in their emphasis on clarity and plain English in all client dealings, and sophisticated, up-to-the minute business strategies. There is an ah-ha moment—sometimes several—on every page.
Jean Donaldson, The Academy for Dog Trainers, author of Culture Clash, Mine!, and Dogs Are From Neptune
Without a doubt the most useful compendium of marketing and business development advice available for dog professionals. Practical, easy-to-read, insightful and innovative—an essential read for anyone who wants to be a successful dog trainer.
Dr Ian Dunbar, veterinarian, animal behaviorist, and author of How to Teach a New Dog Old Tricks
Veronica Boutelle, MA Ed., CTC, is the former Director of Behavior and Training at the San Francisco SPCA. Through her business, dogTEC, she teaches sold-out seminars and consults one-on-one with dog professionals. She writes a column for the “APDT Chronicle of the Dog” and is a sought-after speaker at conferences and dog training schools across the country. She lives with her husband and two dogs surrounded by wildlife in Sixes, Oregon.
Rikke Jorgensen, MA English and Comms, is a communications consultant and writer with a background in high-end advertising. She consults on communications and marketing strategy, and writes articles, newsletters, columns, and Web copy. She lives with her computer surrounded by restaurants and art galleries in San Francisco, California.
Click here to view an excerpt.
What reviewers are saying...
MIDWEST BOOK REVIEW
"Some people love dogs. Some people love dogs so much they turn it into a living. "Minding Your Dog Business: A Practical Guide to Business Success for Dog Professionals" is a guide for those who are trying to get their dog related business off the ground. With business advice as well as how to apply these aspects to dog business and how the dog business can vary from other typical businesses, "Minding Your Dog Business" is a fine resource for anyone trying to turn their dog fancy into profit. " James A. Cox, Editor