Service Dog Coaching - A Guide for Pet Dog Trainers

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Veronica Sanchez
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Dogwise Publishing
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Add Service Dog Coaching to Your Training Business! 

Like many pet dog trainers, you may be getting questions from clients looking for help training a service dog. Despite the growing demand, even highly skilled trainers need additional education and preparation to take on this kind of work. Author, Veronica Sanchez teaches professional trainers how to help owners with disabilities train a service dog. She provides what you need to know to become a successful service dog coach. 

You will learn: 
• Characteristics of successful service dogs 
• How to coach owner-trainers 
• How to train typical service dog tasks and public access 
• How to incorporate service dog coaching in your training practice 

What the experts say about Service Dog Coaching: 
Veronica offers experienced R+ dog trainers a reliable business model for making a true difference in the lives of dogs and people both. The definitive read for any trainer contemplating the tremendously important work of service dog coaching. Veronica Boutelle, author of How to Run a Dog Business, founder & CEO of dog*biz 

Veronica's background as teacher and trainer, combined with her own experience with a disability, allowed her to develop a straightforward and practical manual which will be ‘must have’ for trainers who are ready to jump into the exceptionally rewarding work of coaching human and dog teams for service work. Heidi Meinzer, JD, CPDT-KSA, CNWI 

As the number of owner-trained service dogs increase, this valuable reference supports professional trainers in being effective coaches of service dog clients. If you have ever considered adding service dog clients to your program, this book is required reading. Michele Pouliot, International Guide Dog Program Assessor 

Masterful, clearly-written, packed with practical information, unique, and highly recommended! Truly fills a big gap in the literature with the comprehensive information and skills that professional dog trainers need to become coaches and collaborators with owner-trainers of service dogs. Risë VanFleetPhD, RPT-S, CDBC Author of The Human Half of Dog Training and Animal Assisted Play Therapy 

Veronica Sanchez is the founder of the Cooperative Paws Service Dog Coach certificate program for professional pet dog trainers. Veronica, her husband and their canine family live in Vienna, Virginia.

5 Reviews Hide Reviews Show Reviews

  • 4
    Informative good information

    Posted by ELLEN MAURER on 26th Dec 2022

    Informative good information

  • 5
    Great guide for all dog trainers

    Posted by Erica P on 8th Sep 2020

    With the rise in popularity of owner-trained service dogs, it is more important than ever for "regular" dog trainers to have a solid overview of what is involved for training service dogs. I am a professional trainer and my clients are primarily pet dog owners, but many of my students have either trained, or wish to train, their own dogs at home. I found this book to be a fantastic introduction to owner-trained service dogs, a guide to understanding some of the laws and structure around service dogs, and an overview for task training and public access training. (Please note that this book is geared toward trainers or people who already have training experience. It is NOT a step-by-step how-to book for how to train a service dog!) I would highly recommend this book for any of the following: * You are a pet owner or dog trainer and want to understand more about the world of service dog training * You are a dog trainer and want to work with clients on service dog tasks * You are a dog trainer and want to understand how to support your students whose dogs are also service dogs * You are a dog trainer and want to better support your students with [visible OR invisible] disabilities

  • 4
    Service Dog Coaching

    Posted by Vicki McDonald on 11th Apr 2020

    Very helpful

  • 5
    Book of the Year?

    Posted by Skye Anderson, MS, CPDT-KA, CTDI, PPG on 29th Apr 2019

    Author Veronica Sanchez reminds me of a professor I had for Plant Genetics in graduate school: every sentence she writes is worthy of highlighting! Perhaps her background in education is revealed in her calm, positive-reinforcement nature and the precise, natural organization of Service Dog Coaching. Sanchez is the go-to person for pet dog trainers who want to become service dog trainers; she created the Service Dog Coaching program and presents widely on the subject. Book of the Year? About 10 years ago, the ‘sexy’ topic in dog behavior/training was aggression, followed by puppyhood, tricks and genetics, and now service dogs (with therapy dogs and emotional support dogs), perhaps as a result of the increasing need of veterans. In more than 15 years of reviewing (mostly) dog books, only three times have I suggested a title be nominated for the Dog Writers Association of America (DWAA) annual writing competition: Puppy Culture (and the wonderful Puppy Culture products) which won in 2015, The Teaching Dog (a finalist in 2018) and now, Service Dog Coaching. Start to Finish Sanchez compares and contrasts owner-trained, trainer-coached service dogs to those from an organization in terms of cost and time to train, waiting lists, tasks required, etc. She even includes a (two-year) training plan. All in one easy-to-read book. Written with the experienced dog trainer in mind, this coaching book is for trainers using positive reinforcement for a strong partnership bond and reliable results. Sanchez includes the reasons for the trainer to fully understand the handler’s condition, and to know applicable laws, contracts and other paperwork. It is the rare dog, indeed, who has what it takes to become an SD but many varied ways a dog can assist people with different requirements. However, an SD is not the right solution for everyone. What does one look for in a prospective SD and what if the dog turns out to be “not a good candidate” for public access, for example? Chapter 6 can help. Dogs are socialized as puppies (and socialization is maintained), pass basic training and perhaps the CGC, and then trained in SD tasks and public access (the most challenging part) as part of a team, and, finally, this training is reviewed and continued to keep the team sharp and working in unison. Generally a SD may be taught targeting, retrieving/fetching, pushing/pulling and dropping (releasing), alerting and responding behaviors. Author Sanchez provides very detailed steps for teaching these skills. Partnership The person and SD trainer are a team: therefore, the trainer must have extensive knowledge of the person’s condition and work with the other members of the person’s team – from medical personnel to family to employer. Sanchez has written a delightfully inspiring yet detailed book about the rewarding process of coaching an owner-trainer and their service dog. If such training is not right for you right now, Service Dog Coaching will be ready when you are. In the meantime, reading it will make you a more rounded dog trainer – and a better person!

  • 5
    Complete Reference Book

    Posted by Terry T. on 29th Mar 2019

    Veronica Sanchez is a phenomenal behavior consultant and teacher. She has written a complete reference book for dog owners who are interested in learning more about Service Dog Training and trainers alike. Every aspect of Service Dog Training has been covered and thoroughly examined. Great book.